Effective Date: June 2025

1. Introduction

Brave Academy Inc. (“we,” “us,” “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information.

2. Data We Collect

a. Personal Data You Provide:

• Name, email, phone, mailing address, company name.

• Billing details (credit card, billing address) via Stripe.

b. Usage Data:

• Website analytics (via Google Analytics or similar).

• IP address, device type, browser type, pages visited, form submissions.

c. Communications Data:

• Email newsletter subscriptions, inquiry forms, support requests (e.g., via Mailchimp, CRM).

3. How We Use Your Data

• To provide and bill for Services.

• To communicate updates, offers, and manage your account.

• To analyze and improve our website, Services, and marketing funnels.

• To comply with legal obligations (tax, audit).

4. Legal Basis for Processing

• Contractual Necessity: performance of your Coaching Agreement.

• Legitimate Interests: improving Services and user experience.

• Consent: email marketing (you can unsubscribe anytime).

• Legal Compliance: retaining records as required by BC law.

5. Data Sharing & Third Parties

We may share data with:

• Service Providers: Stripe (payments), Google Analytics, Mailchimp/CRM, hosting providers.

• Professional Advisors: accountants, legal counsel (where needed).

• Legal Authorities: if required by law or to protect our rights.

6. International Transfers

Your data may be stored or processed in Canada, the U.S., or other locations. We ensure appropriate safeguards (standard contractual clauses, Privacy Shield–equivalent controls) are in place for any transfers outside Canada.

7. Data Retention

• We retain personal data as long as necessary to provide Services and comply with legal obligations.

• Billing data is kept for at least seven years for tax and audit purposes.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access or obtain a copy of your personal data.

• Correct inaccurate or incomplete data.

• Request deletion (erasure) of your data.

• Object to or restrict processing.

• Withdraw consent to marketing communications.

• Lodge a complaint with a supervisory authority (e.g., OPC in Canada, FTC in the U.S., or ICO in the U.K./EU).

To exercise any right, please contact privacy@wethebrave.ca.

9. Cookies & Tracking

We use cookies and similar technologies to operate our website and improve your experience. You can manage cookies via your browser settings.

10. Security

We implement technical and organizational measures (encryption, access controls) to protect your data against unauthorized access, alteration, or destruction.

11. Changes to This Policy

We may update this Privacy Policy. We’ll notify you via email or a notice on our website. Continued use after changes indicates acceptance.